Add On Specialty
Trade Promotion Management
Trade Promotions are marketing activities used by industries that sell into the retail channel or through brokers or wholesalers. A trade promotion takes place within a specific time period and aims to increase brand capital, brand awareness, and market share. It is also used to increase sales volume or to launch new products or product lines.
Like the classical Marketing Campaign management, TPM is a type of marketing campaign as well, with the target customers – key accounts.
TPM provides the ability to:
– Perform planning and budgeting of your trade promotions from the top down at the headquarter level or from the bottom up at the account level
– Execute your trade promotions
– Manage funds management and claims management processes relating to trade promotions
– Monitor the success of past and current trade promotions
Financial Area
Provide functions available in the Financial Area for Collection Efficiency and Cash Flow Improvement, integrated with Account or Contract Level, to manage Account Receivables.
– Financial Customer Care integrated with Contracts Accounts Receivable and Payable, FI-CAX.
– Account Interaction Center integrated with Account Receivables, FI-AR
The major features covered by the Financial Area includes:
– Payment data
– Customer overviews
– Account balance and Overview
– Invoices and posted Accounting Document Overview
– Dunning notices
– Worklist and Collection history
– Installment plans, Promise to Pay, Adjustment Request
– Payment Overview
– Correspondence History
– Document Management Integration
– Dispute Processing